Zeno Designs

Branding

At Zeno Designs, we believe in creating a unique and resounding corporate image that will strengthen your position with your customers and prospects. Then, once established, a clear definition and visualization of that brand across all communication channels will be delivered in your personalized BGM (Brand Guideline Manual).

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First Impressions

You may already have a snazzy building and amazing staff, you may even have the greatest product since sliced bread, but without a strong corporate identity, your business is missing a key element. Headquarters are important and so are people, but creating the right impression is also about letting your stationary, business cards and logo speak for your business's image. Even when your customer is out of reach, they get impressions about your company. The more they like your logo and identity, the better it is for your bottom line.

What do you do when you try to remember try to remember something? You visualize! Images are what help you recall information. When trying to remember a company that you heard about, you’ll most likely remember its corporate identity, colors or logo.

As a company, you want your identity to be one of the first things that comes to people’s minds when they need a service or product that you offer. Your logo must make a great first impression and a constant reminder of what you are all about. Like a catchy tune, you want your graphic to stick in the minds of those who are exposed to it. What bonds with your corporate identity are all the assumptions people will make about your company, simply by viewing a graphic. That’s why you want to make sure those assumptions are good ones. They will speak about who you are as a company and how you do what you do. Who purchases flowers from a florist whose logo isn’t beautiful and romantic? Who will buy designer clothing from a company whose corporate identity looks "out-of-style"?

On the other hand, who wouldn’t be impressed by an IT company whose logo looks swift and technical? Or by a classically elegant corporate identity for a wedding planner? These kind of first impressions last a lifetime. As the saying goes: "You only have one shot to make a first impression, don't blow it!"

More than Just a Logo

Putting it All Together

How can Zeno Designs help you create or redesign your brand or corporate identity? Well, there is a lot of "Blood, Sweat and Tears" involved! We will work hard to listen and understand what makes up your company and services. Through our thorough design questionnaire we will get a sense of what you do and, only then, we will let our creative juices flow...

We will present you with some initial design concepts and will revised them until you are completely satisfied. Once all concerned parties are thrilled by our amended designs, we start creating your corporate identity together.

Brand Applications and the BGM

This is your corporate identity road map, it will guide your marketing department to achieve a seamless brand throughout all of your print and electronic collateral. The Brand Guideline Manual will broach on some of these design aspects:

1. Corporate Stationary
   • Business Cards
   • Letterhead
   • Envelopes
   • With Compliments
   • Fax Cover Sheets
2. Logo Design and Usage (color and B&W)
3. Print Adverting
4. Electronic Advertising
5. Web Site Guidelines
6. Typography and Font Usage

So, regardless at what stage your business is at - whether you are just starting out or have been established for a long time - it is imperative that you choose an identity design that most represents your business and its values, along with the services and/or products that it offers. This is so that potential and existing customers alike are able to make accurate and informed decisions about whether to deal with you, as opposed to dealing with one of your competitors.

We strive to do creative work that blows our client's away the first time they see it. In fact creativity and uniqueness is what we are about. All our other activities that take place are to get us to the point of achieving creative greatness.

So go ahead, contact us and be amazed.

 

Get in touch with Zeno Designs, Vietnam based professional Graphic, Website and Corporate Identity Design Services.

So give us a call or drop us an email and make our talented team work for you!

 

Graphic Design |  Website Design |  Branding