At Zeno Designs, we believe in creating a unique and resounding corporate image that will strengthen your position with your customers and prospects. Then, once established, a clear definition and visualization of that brand across all communication channels will be delivered in your personalized BGM (Brand Guideline Manual).
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You may already have a snazzy building and amazing staff, you may even have the greatest product since sliced bread, but without a strong corporate identity, your business is missing a key element. Headquarters are important and so are people, but creating the right impression is also about letting your stationary, business cards and logo speak for your business's image. Even when your customer is out of reach, they get impressions about your company. The more they like your logo and identity, the better it is for your bottom line.
What do you do when you try to remember try to remember something? You visualize! Images are what help you recall information. When trying to remember a company that you heard about, you’ll most likely remember its corporate identity, colors or logo.
More than Just a LogoYour brand identity is part style, part message. To properly convey a message, a logo needs to be an interesting design as well as a vessel for that message. People should be able to recognize it easily and, maybe even more importantly, remember it. If your competitor’s logo is more memorable, they will be the one customers will think of first. To prevent losing customers this way, it imperative to make sure your logo, as well as your corporate identity, are complete originals that make a positive impact.
Competition is fierce for the top spot in the minds of consumers. Understanding this concept can do wonders for your business. As irreplaceable it is to deliver a great product or service, one can't deny the importance of having a great corporate identity. A company that possesses a strong and recognizable brand will be in the enviable position that will allow them to charge a premium. So make sure you put the time and energy into creating an effective corporate logo. That will help you pave your road to success.
Putting it All Together
How can Zeno Designs help you create or redesign your brand or corporate identity? Well, there is a lot of "Blood, Sweat and Tears" involved! We will work hard to listen and understand what makes up your company and services. Through our thorough design questionnaire we will get a sense of what you do and, only then, we will let our creative juices flow...
We will present you with some initial design concepts and will revised them until you are completely satisfied. Once all concerned parties are thrilled by our amended designs, we start creating your corporate identity together.
Brand Applications and the BGM
This is your corporate identity road map, it will guide your marketing department to achieve a seamless brand throughout all of your print and electronic collateral. The Brand Guideline Manual will broach on some of these design aspects:
So, regardless at what stage your business is at - whether you are just starting out or have been established for a long time - it is imperative that you choose an identity design that most represents your business and its values, along with the services and/or products that it offers. This is so that potential and existing customers alike are able to make accurate and informed decisions about whether to deal with you, as opposed to dealing with one of your competitors.
We strive to do creative work that blows our client's away the first time they see it. In fact creativity and uniqueness is what we are about. All our other activities that take place are to get us to the point of achieving creative greatness.
So go ahead, contact us and be amazed.
So give us a call or drop us an email and make our talented team work for you!
|Last Updated on Tuesday, 30 November 2010 08:53|